In the ever-changing landscape of start-up firms, having a Principal Marketing Officer (CMO) can make all the distinction. A knowledgeable CMO brings important experience to the table, from defining the firm's identification to driving constant growth. We will look at the relevance of a CMO in a start-up, including their function, benefits, timing … Read More


The power of calculated advertising in tech startups can not be overemphasized. Take, as an example, the amazing journey of Slack, a popular work environment communication unicorn that improved its marketing narrative to burglarize the business software program market.During its very early days, Slack encountered considerable obstacles in establish… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with … Read More